Articul8

Editorials & Articles

Articul8 develops a broad, diverse range of engaging articles and editorials that can be used across a number of mediums, including: your website; your publication (whether printed or digital); your blogs and social media pages; your local paper; and any other avenue you have for communicating with both clients and prospective clients. We have particular expertise in real estate, but that's not all we do. Even so, below is a bit more detail on the services we provide to the property market.

Refreshingly Different, Engaging Articles for Property Guides (& Websites)

What Types of Articles?


After perusing several leading real estate companies' websites and property guides, it seems that some have more warmth and personality than others. Some have a stronger identity than others. Standing out, developing rapport with potential clients and staying top of mind is essential in a competitive real estate industry.

Articul8 specialises in exciting editorials for real estate property guides, general property magazines and websites. They are thoughtfully developed to engage, inspire, educate, support and encourage interaction with your readers. We also provide images.

They can range from anything as conventional as a CEO report or agent profile to lifestyle articles, event calendars, interactive crosswords with a real estate theme, and competitions, giving your readers the opportunity to win dinners and tickets to some of the best events in the country. See a full list (though we're open to your ideas) and link to samples below.

Why Do We Need These Articles?


To give people an extra reason to pick up your property guide and log onto your website.

To help buyers better connect with the guide, your website and therefore your company.

To make a more lasting and memorable impression.

To emphasise the human, approachable side of the company, thereby breaking down stereotypes.

To help minimise potential buyer stress by offering a more balanced website and magazine with an engaging lifestyle element that fosters connection and an uplifted mood.

To help people feel that they and the company are a good fit and, most importantly, help develop the essential ingredient of trust in the company.

To entice more agents / vendors to advertise in your property guide.

Taking Your Property Guide & Website to Another Level

NEW & EXCITING

Real Real Estate Stories

Potential clients don't want to hear how good an agent is or that he's married with three kids. Boring! They want to hear good, fun, inspiring, engaging stories. Agents have so many stories. We can do a 'Send Us Your Story' promo to your agents & pick up on the best ones, thereby presenting them as real, human and approachable, breaking down stereotypes and making 'Real Real Estate Stories' a regular feature in your property guide that people look forward to.

NEW & EXCITING

'We Let Our Clients Do The Talking' Pages

But what if satisfied clients are blowing agents' trumpets instead? It turns them off. But what if satisfied clients are blowing agents' trumpets? That's a whole new ball game! Think photo and their buying or selling story: personal, warm, engaging, successful - in each issue of your property guide. Now that's exciting.

National, Statewide & Local Property Guides & Websites

Best For Local/State Mags & Websites

Event or Attraction (with the added option of a competition, giving readers the opportunity to win tickets to big-name events, dinners, gifts, etc).

Event Calendar (with 8 listings)

Event Calendar (with 4 short blurbs)

Restaurant Write Up

Home, Garden, Lifestyle or Food Editorial

CEO Report (Either Market, General Real Estate, Social or Lifestyle Based)

General Property-Related Editorial

Out & About: Positive, personalised, fun Suburb Profile

'Meet... / Your Agent', Profiling agent as real, down-to-earth & fun to break down stereotypes

Crossword (either Real Estate or Lifestyle-Related Theme)

Best For National Mags & Websites

National Event Calendar Listing: approx 100 events and a selection of images

National Event Calendar with short blurbs (as per Qantas sample): 50 events with blurbs and images

Home, Garden, Lifestyle or Food Editorial

CEO Report (Either Market, General Real Estate, Social or Lifestyle Based)

General Property-Related Editorial

'...Company Name... On Tour Around Australia': 2-Page Editorial roaming 6 regions; short blurb & image on each.

Spotlight on one (metropolitan or regional) Region: 2-Page Editorial with images Crossword (either Real Estate or Lifestyle-Related Theme)

Working Together for Higher Returns

What's the process?

It's simple. Once you've selected which of the above feature types you like and we clarify content, we develop copy, source images where applicable & send across. Easy. We're also happy to proof layouts pre-print.

team work

View Sample Editorials for Local & Statewide Websites & Property Guides


These samples are displayed in the order listed above. All have been developed by Articul8 over the years (excluding the Get The Buzz, Red Melbourne and Gardening Tips samples).

View Sample Editorials for National Websites & Property Guides


These samples are displayed in the order listed above. All have been developed by Articul8 over the years (excluding the Qantas and Gardening Tips samples).

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