Blogs are one of the most powerful forms of communication available online. They are a running commentary of your opinions, ideas, observations or experiences, and help establish you as an expert in your field. We'd like to help you get them out there in an engaging way that helps build your image, reputation and following. Of course, your blog can also be posted to your website for extra mileage.
While blogs can take any angle that best suits you, they should also be designed from the outset with your readership demographics and goals in mind. We know that you know your core business better than most, but do you know the essential elements to writing a successful blog? We do. For a start, they include killer headings, carefully crafted content, and a consistent voice. Then there's the punchy opening line, or grab, a closing call to action, and other elements that make great blogs streak ahead of the rest.
What really puts your online presence over the top, of course, is active linkage on social media. From Facebook to Twitter and LinkedIn, social media lets people know what you're up to, and keeps you in front of people and top of their mind when they decide to act. It's an essential part of any online strategy.
While you're doing your real job, Articul8 can be at the keyboard creating compelling online content that keep readers coming back for more.